That gives Ellen the same importance that Dees had when he did mornings on KIIS. Her soothing voice and positive demeanor have been mentioned numerous times her ratings from Nielsen have her at the top of the list in numerous demographics for her time slot: all people aged 6 and over, all people aged 25-54, and women 25-54. And judging by letters I’ve gotten from you, she’s quite popular. Įllen has been doing mornings on KOST since October of 2015. Born in Palo Alto, Ellen has been heard on stations in San Francisco and San Diego San Diego included the former B-100 where she was known as “Ellen Thomas” and played light hits weeknights from 10 p.m. This classic AM station’s rebirth could improve radio if the industry listensĪnother element in the station’s success is Ellen K, formerly the sidekick of Rick Dees and Ryan Seacrest mornings on KIIS-FM and a former top-40 DJ herself. Nothing unfamiliar really, but you don’t feel like you’re living in the past. Much of the success has to do with the music mix of almost top-40 “hot adult contemporary” music in which newer artists like Ed Sheeran and Dua Lipa are combined with the likes of Michael Jackson and Cindy Lauper to create an upbeat mix of music that is familiar hits with some surprises added. I may be wrong, but my memory is that KOST has never done this well leading into the holidays. It earned a 6.3 first-place finish, which is almost a full point ahead of September’s 5.5. KOST has been building up momentum leading to the holidays. Indeed, the ratings KOST earns during its annual all-holiday music format have been nothing less than stellar. In past years, KOST has done decently well, but it was always the holidays that put KOST on top. I recently made note of the great ratings success of KOST (103.5 FM), which has been LA’s favorite radio station since mid-summer.
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